AVON UK is continuing its promise to end violence against women and girls with the launch of its new True Colour Pro+ Nail Enamel in Arctic Steel, with 50% of proceeds to be shared equally between charity partners Refuge and Women’s Aid*.
Together with its partners, AVON aims to start a conversation that can change lives by providing its unique network of Representatives with the necessary information and signposting to the right support.
The new Nail Enamel in Arctic Steel encourages customers and Representatives to support through a donation or start a conversation using beauty as a safe space.
Matthieu Comard, general manager of AVON UK says: “AVON has proudly stood by its promise to end violence against women and girls for a decade and we work closely with Refuge and Women’s Aid to ensure women are equipped with the knowledge and support to recognise violence or abuse.
“As an industry, beauty can offer a safe space to talk more openly, but it is important we encourage women to have this conversation in the right way, in the right place, at the right time with somebody that they trust.
“The power of conversation can help save lives when directed to the right support, such as charities like Women’s Aid and Refuge, and we hope that by purchasing the nail wear more women will realise they can make a difference.”
The True Colour Pro+ Nail Enamel in Arctic Steel launches 10th August 2018, RRP £3.00, available at www.avon.uk.com or through your local Independent AVON Representative.
* – For every True Colour Nailwear sold, AVON will donate £1.50 to Refuge and Women’s Aid (split 50/50). Registered charities: Refuge no. 277424. Women’s Aid no. 1054154.